Jacopo Serotti

Jacopo Serotti

Digital Strategist

Who I am

Hi. I’m a bad Designer.Advertising Specialist.bearded man.
Actually I’m working in Malta, but you can also find me in Italy.
I’ve been dealing with advertising for 8 years. My biggest asset as a marketer is driving real and tangible increases in conversions and sales, identifying the right audience of a brand (or a product) and create the content that connects.
What’s my best quality? Read this:

“The professionals who are opposed to advertising say it downgrades their profession. And it does. To advertise effectively today, you have to get off your pedestal and put your ear to the ground. You have to get on the same wavelength as the prospect. In advertising, dignity as well as pride goeth before destruction, and a haughty spirit before a fall.”
Al Ries )

What I do

WEBSITES &
LANDING PAGE

You know when you see those supermegabeautiful websites? So great to look at but so irrelevant. Websites need to be more than just attractive to look at, they need to be relevant and user-friendly but with a modern crisp touch! If you are looking for a fresh, user-friendly and high converting website with the goal to convert your leads into customers, then this is the best place you could be right now.

GOOGLE ADWORDS
CAMPAIGNS

Does your website receive few and unuseful visits? You need a Google Adwords campaign to bring users really interested in your business.
My AdWords certification is a true representation of my abilities and I will lure your target audience to your website. If you are selling red shoes, I will attract all the people that love red shoes to your website as well as attract those people that didn’t even realize that they needed your red shoes. You will be the first in mind of consumers when searching for a product!

FACEBOOK
CAMPAIGNS

Facebook is the best place to reach users that fit your specific target audience.
For more than two years I have been creating high-performance campaigns on Facebook, successfully managing a budget of more than 8000€ per day.

LOGOS &
GRAPHIC WORKS

Being in contact with the best Graphic Designers in the world, I learned how to think out of the box, have high attention to detail and develop an aesthetic taste for graphic design.
If you need a logo, a brochure, a banner or anything else for your business, I’m your man.

Some numbers

27232
HOURS OF EXPERIENCE ON THE WEB

47 SATISFIED CUSTOMERS

0 REFUNDED CUSTOMERS

1 YEAR LIVED LAST YEAR

Work Experience

2018

Head of Digital

MARKETLINK

I’m developing digital strategies and plans for many clients. My english is getting better, I can count to 10 conversions now.

2016

Digital Advertising Specialist

SNAPFOOD

I was lucky to actively work towards the growth of Snapfood, a very interactive app known as “the Instagram of food”. I have also designed the official website for Snapfood as well as design and manage App Install campaigns on Facebook, Instagram and AdWords..

2015

Campaign Manager

GLOOXY PLUS LTD

At the moment, I’m designing, managing and monitoring Facebook, AdWords and Instagram campaigns for many clients.
I moved to Malta to improve my language skills. Now my italian is pretty perfect!

2013

Web Marketing Specialist

BEST NETWORK

During my roman period,I dealt with: holidays for singles, dating agencies, mentalists, Speed Dates, used Vuitton bags, Cruises and Carolina Kostner.
Fortunately, only for work purposes.

2013

Web Designer – Freelance

BEST SHOPPING & more

I also designed landing pages and newsletters for external clients. Being my own CEO was one of the most exciting experiences of my career.

2012

SEO & Web Marketing Manager

KICKOVER

I began my career doing SEO for an italian start-up with a very ambitious idea: create a Sport social network for italian amateur soccer leagues.

Education

2018

Growth Hacking Masterclass

Lacerba Studio
2017

Google Analytics Certification

Google Partners
2016

Google AdWords Certification

Google Partners
2016

Adobe Photoshop e Illustrator Course

PeCa Creative Factory
2013

HTML5 & CSS3 Course

Webcome, Pescara
2013

WordPress & SEO Advanced Course

Colors Design Studio, Pescara
2012

Web Marketing Manager Course

Oltre Srl, Pescara
2012

Bachelor’s in Sports Management

University of Teramo

My career started with the dream of becoming a sports agent: I graduated in Juridical, Economics and Managerial Science of Sport [100/110].

What they say about me

Matteo Locane

Matteo Locane CEO / TPE Consulting

Experienced, detail-oriented and innovator. Usually he plays down the situation with a funny joke. Jacopo is a great professional.

Nicolò Soldani

Nicolò Soldani CEO / Best Shopping

Thanks to the collaboration with Jacopo, my project got on the right track: clean graphics, many examples and a colloquial style that attracted and helped many customers as they approached my product.   

My Mum

My Mum Housewife

I still don’t know what his job is, but my son is a golden boy. Recommended A+++

My Curriculum Vitae

Download my Curriculum Vitae in PDF to discover in details my work experience and my education.

DOWNLOAD C.V.

Genius at work

PIZZAHUT – Online delivery Campaign

PIZZAHUT – Online delivery Campaign

Campaign goal was to improve online purchases from the website. The aim has been reached especially using a 1% Lookalike audience based on people who bought on the 1st week.

MTV Music Week 2018 – Conversion-oriented Campaign

MTV Music Week 2018 – Conversion-oriented Campaign

Digital campaign for Facebook and Instagram focused on ticket selling for MTV Music Week 2018.

NESTEA – Rebranding Digital Campaign

NESTEA – Rebranding Digital Campaign

Objective of digital new Nestea campaign was to introduce the rebranding of the product to a targeted audience, educating users to the new USP.

SNAPFOOD – App Install campaign

SNAPFOOD – App Install campaign

This App Install Facebook campaign educates audience about the product USP, informing users with a viral hook about what makes that product unique.

LEADERBET – Display Campaign

LEADERBET – Display Campaign

Gaming Display campaign designed for LeaderBet, aimed to promote a bonus offer to active users.

MEDIOLANUM – Facebook Campaign

MEDIOLANUM – Facebook Campaign

CAN’T FEEL MY FACE

CAN’T FEEL MY FACE

BABOLAT – Campaign brief

BABOLAT – Campaign brief

Artwork designed for Babolat imagined for an impressive online campaign. It focuses on the USP of the product, that improves the shoot speed.

CONSOLE

CONSOLE

BONOBO IN THE FOREST

BONOBO IN THE FOREST

SnapFood

SnapFood

CUMA PROJECT

CUMA PROJECT

GLOOXY PLUS

GLOOXY PLUS

Send me a postcard

j.serotti@gmail.com

+39 329 9308869 / +356 79029015

Flat 1, 80 ADAM. Triq Il-Monsinjur Dandria. Msida (Malta)

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